The importance of financial planning

Financial spreadsheets are awesome and tell a specific plan.

But the real value comes in stress testing your model and engaging in thought experiments.

What if:

1 - 30% of our sales churned
2 - It took 2 months longer to hire these key executives
3 - We added a new product line that's $1k/mo and upsold it
4 - We added SDR's which boosted the quota for each AE